November 18, 2004

Aussie tourism gets Kiwi knowhow

Australia's travel industry is to take lessons from across the Tasman.

The Australian government is hiring former Tourism New Zealand executive Ian Macfarlane as its top tourism marketing head. He revived New Zealand's tourism sector with his "100 per cent pure New Zealand" branding campaign.

Today New Zealand, population four million, attracts two million visitors annually. Australia, which has 20 million people, attracts five million

Now how many of those visited both Australia and New Zealand, and how many just visited the other country because it was close by and not their initial destination?

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