Australia’s Optus Mobile Links With Lonely Planet

SYDNEY - Optus Mobile has launched a content partnership with Lonely Planet Publications enabling Optus Mobile customers to download Lonely Planet CityPicks travel guides to their Java-enabled mobile phones via the Optus Zoo mobile content portal. Lonely Planet CityPicks are destination guides for more than 40 cities across Australia, Asia, Europe, the USA and Africa. Featuring at least 50 recommendations per city, CityPicks lists key restaurants, bars, nightlife, shops and hotels on a traveller’s handset. Optus Zoo subscribers can download Lonely Planet CityPicks guides from the Optus Zoo website via a PC or, if the phone is WAP enabled, download direct to their mobile phone for A$6.60 (including GST) each.

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