March 29, 2006
Never Bloody Ending
More problems for the 'bloody' advertising campaign...they don't know how to translate it into other languages! This could be an issue, seeing as how Japanese are one of the top target groups for the Australian Tourism Board....
Japan's customary extreme politeness has proved an obstacle to Western copy writers attempting to write clever advertising punch lines.Japanese just don't get the bloody joke
Posted by Court | #
Related: Oz in the News
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